Big List of Small Business Resources. Free Online Marketing Tools

Here’s a list of some of the best free and low cost small business resources we’ve come across to help small businesses market themselves and grow. Please share your thoughts on them and let us know of any others you suggest.

Content Generation

  • Answer the Public: Type in your topic and the tool will generate the most queried questions on that topic.
  • CoSchedule’s Headline Analyzer: Analyzes and scores your headline. Words are broken down into four categories: common, uncommon, emotional and power words.
  • Google Trends: Enter keywords and identify their popularity over time.
  • Quora: An online forum for professionals. Post a question and industry experts and influencers can offer guidance. Add backlinks to your site by helping answer questions from others.
  • Reddit: An online community with a massive audience. Find subreddits by searching in Google for “ [topic]”.
  • Content and Competitive Research:BuzzSumo is a search tool that tracks content on social media networks, ranking them on number of shares.
  • Portent’s Content Idea Generator: Just enter a topic and the tool generates a headline for you. Scroll through different options to find other ideas and topics.
  • AMI Headline Analyzer: This emotional marketing value (EMV) analyzer grades your headline and classifies it as intellectual, empathetic or spiritual.
  • Pablo by Buffer: Source images for social media content.
  • Canva: Create stunning images on the fly. The tool is free, but some images have a very low cost.
  • PowToon: Create short animated videos for your business. Free or $19 per monthfor pro.
  • HubSpot’s Topic Generator: Generate a list of potential blog titles in seconds by entering 3 nouns that you would like to write about.
  • Tweak Your Biz Title Generator: Generates various twists on titles, such as ‘question’ format or ‘how-to’ list format.
  • SEOPressor Blog Title Generator: Enter a keyword and some context in order to generate a customized blog title.
  • Inbound Now Blog Post Title Generator: Title ideas are generated based on your keywords.
  • PicMonkey: This photo editing platform lets you significantly enhance your pictures.
  • SocialCloudSuite: Use this tool to schedule tweets, track your keywords and eliminate many time consuming tasks.
  • SocialBro: Find important key influencers, leverage their communities and directly target the audiences of your competitors.
  • Little Bird: Leverage key influencers.
  • TailWind: A comprehensive tool for Pinterest marketing. Schedule in advance, uncover content and measure results from a single platform.
  • SocialOomph: Boost your social media productivity with monitoring and updates across Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, Plurk, and!
  • PostPlanner: Uncover content of all types, even across specialized niches.
  • SocialQuant: Get targeted and relevant Twitter followers who are ready to do business with you.
  • Scribd: A large digital library.


  • Google Keyword Planner: Offers a wealth of data on keywords along with their volume and competition level.
  • UberSuggest: A great supplement to Google’s Keyword Planner, providing guidance on the most frequently auto-completed phrases. Doesn’t address estimated volume of competition levels.
  • Google Search Console: Check things like your site’s crawl rate, geo-targeting and rank position. Formerly known as Google Webmaster Tools.
  • Open Site Explorer: SEO tool that finds and assesses links to your site. Can also be used on competitors’ sites.
  • Screaming Frog: The dominant crawl tool. Use it to find broken links, bad redirects and missing metadata on your pages.
  • StumbleUpon: A discovery engine that finds and recommends web content.
  • The “homepage” of the internet, featuring the current articles, videos, and original content that are getting the most attention.

Social Media

  • Hootsuite: Manage multiple platforms and profiles, scheduling and analyzing posts.
  • Buffer: A simple social media scheduling tool.
  • Tweetdeck: Post scheduling and analytics tool.
  • LinkedIn: The default social network for professional networking.
  • Facebook: Not just for personal. Use it for business as well.
  • Instagram: Photo-driven social network.
  • Snapchat: An image messaging and multimedia mobile application.
  • SharedCount: Keep track of social mentions in a single feed.
  • Hashtagify: Essentially a search engine for hashtags on Twitter. Great guidance on sentiment and associated reach of a particular topic.
  • Social Mention: Basically a social media search engine that searches user-generated content.
  • Ning: Create your own community platform.
  • Flikr: Online photo sharing.
  • SlideShare: Professional content sharing community based on slides and infographs.

Public Relations

  • Marketwired: Distribute your news releases at scale.
  • SourceBottle: A free online service that connects sources—which can be you—with journalists.
  • Pitchengine: Create your own dynamic news stream.
  • PRLog: A free press release distribution service.

Affiliate Marketing


  • Benchmark Email: Robust email marketing tool.
  • Vertical Response: Powerful email marketing tool for small business.
  • MailChimp: Powerful and easy to use email platform.
  • AWeber: Popular email platform with a lot of gurus.
  • OptimizePress: Create and optimize landing pages and nurture campaigns.

Website Management

  • Google Analytics: The most popular site intelligence tool that let’s you gain insights from traffic and Site intelligence.
  • Optimizely: Run multivariate A/B tests on your site to optimize performance and increase the sales funnel.
  • Google Pagespeed Insights: Analyze site load speed on multiple devices.
  • WordPress: Build and host your own sites with ease and control.
  • Wix: Create your own website with ease.  

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